lundi 26 décembre 2016

2.4 million Chinese tourists in Indonesia in 2017

The government has set a higher question for tourist arrivals from China next year, despite political and immigration issues that may hinder plans. The Ministry of Tourism expects 2.4 million Chinese tourists from Greater China, including Taiwan and Hong Kong, in 2017, which is more than 2.1 million tourists this year. The effort was made following the positive trend of visits this year, where China is the main contributor to foreign tourist arrivals this year. Tourism Minister Arief Yahya ignored political concerns, especially mass protests, many of which had anti-Chinese sentiment, as well as visa-free policy for Chinese tourists who were used by Chinese workers. [...] please look out, if we cancel it, our job will be wasting, "he said Wednesday. Public concerns were recently raised about visa-free policy, especially for Chinese tourists, data from the General Directorate of Immigration revealed that most of the tourists who violated the policy are of Chinese nationality.

Indonesia Tourism Situation 

However, the ministry reiterated that it has made its project to attract more Chinese tourists, notably by opening more to secondary cities in China as well as through digital promotion. Regarding air routes, the ministry undertook to reserve at least 20 percent of its incentive son of $ 15 million to airlines to open the roads connecting Indonesian and Chinese cities. The incentive is intended to absorb losses incurred by airlines during the initial operation of the new routes.

Meanwhile, the national flag bearer Garuda Indonesia and Lion Air's largest low-cost carrier of the country have also opened direct flights from Chinese cities to Indonesian cities such as Jakarta and even Manado, North Sulawesi. The ministry estimates that 80 percent of tourists arrive in the country by air.

The effort to attract Chinese tourists is part of the government's overall program to attract 15 million tourists the following year, a 25 percent increase in the 12 million tourists this year. It anticipates a gradual increase of 20 million tourists by 2019.

9.4 million foreign tourists

In October, 9.4 million foreign tourists arrived, according to the Central Statistical Agency (BPS).

The government's effort to attract Chinese tourists presents itself as a valid basis, as China is the world leader in international tourism and issuing tourism since 2012, with more than 100 million outgoing tourists each year. However, Indonesia was not seized as occasionally, as the Thailand Tourism Council provides for 8.9 million Chinese tourists to visit this year, a figure that is expected to increase to 9.8 million 'next year.

The association of Indonesian tourists and travel agencies (ASITA) is also optimistic about the prospect of Chinese tourist arrivals next year, as it has not found any misuse visa among Chinese tourists joining Its tourist packages.
"The feeling [of perceived anti-Chinese] has also not hurt the company," said ASITA President Asnawi Bahar.

The association aims to host 5,000 Chinese tourists in the country of Chinese New Year celebrations in January next year and to have eight road shows in Chinese cities like Guangzhou next year. Road-shows will be business-to-business meetings between Indonesian and Chinese tour operators.
Hariyadi Sukamdani, claiming that so far the hotel business has not suffered from problems.
"We are asking the government and the immigration office to deal proportionately with Chinese affairs. Arrivals will continue to increase next year as long as there are no political difficulties, "he said.
The anglo-Saxon airport company Angkasa Pura II even announced that it had set up a business project unit to stimulate Chinese tourist visits this year for three of its airports do the Kualanamu International Airport and the airport, Silangit Airport in northern Sumatra as well as Supadio Airport in West Kalimantan. Observer of Tourism of the University of Indonesia


Most influential Women of China

Dong Mingzhu

Dong Mingzhu, president of China's largest air conditioner manufacturer, Gree Electric Appliances Inc., is at the top of Fortune China's annual list of 25 most influential businesswomen in the country. The influence of Dong Mingzhu was reinforced by its diversified development strategy. She said earlier this year that Gree's business activities range from air conditioners and appliances to smartphones, its core business, to new energy vehicles and intelligent equipment.

Lucy Peng Lei

Two people from e-commerce giant Alibaba also joined the list: Lucy Peng Lei, president of Ant Financial Services Group, the payment subsidiary of Alibaba Group Holdings Ltd., and Wu Wei,

Wu Wei

chief financial officer of Alibaba Group. Yang Huiyan, vice president of the Guangdong real estate developer, Country Garden Holdings Co Ltd, and Jean Liu Qing, chairman of the car booking company with chauffeur Didi Chuxing, also entered the list. Among the other women on the list are Sun Yafang, President of Huawei, Du Juan, General Manager of GOME Electrical Appliances, Elaine Chang, President of Amazon China and Zhou Qunfei, CEO of Lens Technology. Whatever their time or their particular fields, these businesswomen act as "connectors" and "communicators". According to Fortune China, they succeed in business and at the same time they make the world a better place.

Other information


samedi 19 novembre 2016

3 digital Marketing trends in 2016

One can not deny the importance of digital marketing in China. Nowadays, digital marketing is so important in China that every business needs a full-fledged digital marketing strategy in order to compete in the market. Many people have asked the question at a digital marketing agency in Shanghai China that way to market business furniture for the Chinese market. Answer the question.

Digital Marketing connect consumers

China has been a rapidly growing consumer market and it is not surprising to realize that an increasing number of companies around the world are looking for a way to market, brand and communicate with consumers Chinese. Since most brands in China are digital these days, if you market in China, it is highly recommended to know this market, become aware of popular trends and join those that will benefit you.
Digital marketing in China is changing, changing and incredibly dynamic; Obviously, it looks like digital marketing trends in Western markets. So what do we know about Chinese consumers, when it comes to their digital behavior? WeChat, Qzone and QQ are the most popular social media networks in China; Their popularity as mobile chat apps has increased among users. Besides instant messaging, people in China use mobile devices to check the weather, use mobile payment services and m-commerce and book their trips. Among mobile phone users, about 35% use their mobile phones to purchase monthly products and / or services; The peak season is before / during the Double 11 Festival. So in general, we are talking about the younger population.

mobile Revolution

The digital revolution began in China. The tastes and tastes of Chinese consumers have begun to change and all spend a lot of time on social networks, on their mobile and making the best use of a flotilla of digital tools.

If you are a good professional marketing then make sure you follow the marketing trends below mentioned. Internet is a significant medium in China In the coming years, in China, the Internet has become a very influential medium for about 600 million users. In China, the Internet has reached great coverage and is now available in almost all of China. It does not matter because almost all Internet users reside in coastal areas and large cities and are quite rich.

vendredi 11 novembre 2016

Trip to Bali, my Tips for travellers

End of trip of Bali Here are my tips. 

 Know where you should stay in Bali It is everything of the place, the place, the place. There is undoubtedly it – where you stay is possible make or break your holiday here. The most splendid thing of Bali consists of the fact that he gives a sprawling range of lifestyle and knows according to where you stay. If you want to the party, the region of Kuta de Bali of the south is for you. You want anything of more class? Try Seminyak.

Card of Bali

If it is spirituality and good health you are afterwards, you would like to head for Ubud. The research of serenity far from the crowds of beach? The north coast of Bali is perfect. Trips with the family and security your primary concern? The appeals of the upper security of Nusa Dua are your stain.

 Make sure that you choose a stain in Bali who corresponds to the type of holiday which you search. Prove our indicator of region in front of Bali for a detailed description of regions different from Bali!

Trip of Bali N ° 2. 

By arriving in and by arriving around Bring some money with you on your flight in Bali – you will need 25 $ per capita for entry visas to be paid to arrival in the airport of Denpasar. The older 100$ bills will not often cut him – they accept only after the 100$ notes of 1997.

As for fact to arrive around Bali as soon as you are there – hold this public transport in the head am non-existent almost here. Unless you planned during stay in regions visited of the taxi of Bali of the south, the best method for fact to arrive must rent around a car or hire a car with a driver. To drive you, you will need a valid international Driver's licence, which you can pick up easily of your country of origin before you arrive here.

 Also, it is a good idea of making endorse your IDL by the local police in Indonesia as soon as you arrive. Most cops of the street are unaware of it, but IDL is not legal in fact without the stamp of Indonesian endorsement of the police. You will not need it probably, but it is possible to be legally involved in the rare case of an accident or of a statement of disaster if the endorsement is not made. The consideration of all what is needed to receive an endorsement is 15,000 IDR (1.50 $) and a promenade in a local guardhouse – you could take also this additional precaution. It is always better safe than desolate.

Remember to bringing some money on your flight back from Bali – there is a tax of exit of 150,000 IDR (15 $) per capita.

End of trip of Bali N ° 3. Financial business

The most cheap means to exchange some money while trips have to withdraw some money directly from your debit card while abroad.

lundi 7 novembre 2016

Digital Startups are expanding in China

China is the dream of an entrepreneur, 

China is the dream of an entrepreneur, with the new opening up almost every hour, "says GMA co-founder Olivier Verot." Purpose They are folding at a similar pace. Not understanding the market, growing very slowly, growing too fast. They are failing for several reasons, "he continued. For a company that specializes in digital marketing and advertising, GMA-growth has been steady for the past four years and now the agency employs 37 full time staff, who extends desk space in the office to the Jing'an ability. Instead of relocating the entire office,

Gentlemen Marketing Agency 

 Olivier and co-founder Philip Qian made the strategic decision to open a new office in Zhabei, leaving the sales and customer management teams in the Shanghai headquarters to accommodate the team. Growing digital operations. "It is convenient, it has an office located in the center of Shanghai. It is easier for our foreign clients as well as our international staff who like to be based in the city. "Our operations team is predominantly local and prefers to work in local areas where the cost of living is cheaper," explains Olivier. The choice of office space is Hutaizhi way was aussi decision was considered, looking forward.

sources :

mercredi 26 octobre 2016

South Korean tourism stocks tumble on China travel curbs

South Asia Tourism Market 

the main Seoul bourse slid on investor confidence weakened after an announcement of Korea Tourism Organization that the Chinese government has ordered local travel agencies to reduce the number of tourists visiting Korea. The Kospi closed at 2,037.17 on Tuesday, down 10.57 points, or 0.52 percent, from the previous day. Retail investors pushed the index down by offloading 173.4 billion won ($ 152.9 million) worth of shares. Foreign investors also sold 61 billion won. Institutional investors prevented the index from falling further by purchasing 242.6 billion won in shares.

The automaker Hyundai Motor firmed 2.6 percent to 138,000 won on the back of his greatness model new flagship, he unveiled on Tuesday. auto parts affiliate Hyundai Mobis rode the wave, gaining 2.1 percent to end the day at ₩ 267.000. China's decision to impose restrictions on travel low cost and reduce the number of people traveling to Korea 20 percent received a significant blow to cosmetics companies, which rely heavily on Chinese buyers. the largest manufacturer of cosmetics in the country, AmorePacific, fell 7.12 percent to ₩ 345,500, and LG Household and Healthcare fell 8.34 percent to ₩ 846,000. Hotel Shilla also took a hit, falling 6.94 percent very ₩ 57,700 to.

The secondary Kosdaq fell for the fourth straight trading day to close at 640.17, down 7.71 points, or 1.19 percent, from the previous day. It was the lowest point in the index in eight months. pharmaceuticals entrained by the index, with 0.48 percent slip Celltrion to ₩ 103,700 and Medytox Komipharm and each loss of 0.24 percent and 3 percent and ₩ 41,500 ₩ 378.300. The Korean won weakened 0.2 percent to 1,133.5 against the dollar on investor concerns about China's tourism decision.

What CEO say about this trend

"The issue is painful," said Lee Seung-jun, the CEO of active investment in Samsung Asset Management. "The tax-free operators will bear the brunt." bond yields three-year government rose one basis point to 1.4 percent, while the yield on the 10-year bond rose three basis points to 1.64 percent.

source Nikkei Asian Review-

Other articles:

  1. Strategy Chinese Tourists
  2. Bali Trip

dimanche 2 octobre 2016

Food in China, understand the basic of this Market

How can a brand effectively cut through the competition and succeed in the China market F & B? From the scandals of national milk 2008 and the trough scams oil 2010, a mysterious floating pigs last year in Shanghai, saying it has been a challenge for some years the market for food and beverages in China is an understatement . issues of food security aside, there are also complexities of marketing in China. Because of the long history of Chinese food is intertwined with regional flavors and very different cultures, it can be a difficult task for brands to reach a wide appeal of their products with such different geographical preferences. An expert of the Market conducted a series of research studies consumer food thoroughly to extract conclusive data and reveal the top positive triggers that respond to consumers in China. The forward trend report 2014 Food is based on interviews with more than twenty experts recognized throughout the country food and a survey of Chinese consumers more than 750 adults.

Here are 5 tips  to help you to market your brand  in China:

Natural products

Promote natural options The importance of living a healthier life will have a greater influence on decision-making purchase of food and beverages this year. 41% of Chinese consumers say they are paying more attention to additives to make a choice club, ranking it as their number one concern ahead of fat (30%) and salt (13% ). Consequently, the research reflects this sentiment with consumers indicating that seasonal products (65%) and local products (55%) are important motivators in buying groceries. Over 55% of consumers surveyed said they buy organic food often or always do. This is especially pronounced for products aimed at mothers, where more than 62% say they inspected the labels of additives and ingredients before buying. The bottom line here is that if the product contains beneficial organic or other natural ingredients it is best not only to promote this in the usual channels of communication, but also on the front labels and back of the product.

Do not forget ecommerce

Like shopping e-commerce continues to gain popularity among consumers in China, marks that might have previously relied solely on traditional retail channels should consider strategies to promote and sell their products online. The most often purchased online are non-perishable products, such as cookies and chips, with four out of five buyers (80%) say online buy snacks. However, the market size for perishables almost half (47%) choosing to buy dairy products line and no slouch. For foreign products, there are several specialized websites oriented food import and and that can be used to reach audiences special niche. Therefore, selling products on e-commerce web can be a great strategy to not only increase the amplitude of availability but also to provide further brand credibility and drive more online retail. The star power of celebrities and opinion leaders (KOL)

Trust is the key in F&B

Although not all brands in China will be able to recruit a celebrity A-List to become its ambassador, the importance of defense factor of influence among the top positions high in building a marketing strategy. The popularity of the defenders remains extremely strong among Chinese consumers with nearly three out of four respondents (73%) say they are more likely to buy a product or visit a restaurant endorsed by a celebrity spokesman or other advocate, such as KOL . More than half (56%) of respondents say that these endorsements influence to buy food or visit the restaurants two to three times or more per month. Strengthen food safety claims through alternative methods. When you start to have a brand that consumer doubt about it, you are almost dead. For example this online Supermarket in this forum

Food security

check these videos it is uggly
As food security issues remain at the top of the minds of Chinese consumers, buyers are looking for multiple sources of information for their purchasing decisions. For foreign food manufacturers, the good news is that the origination is at the top of the list with 84% saying that the origin is extremely important in the choice of foodstuffs. However, discussions on social media reveal that there are some suspicions about the authenticity. Therefore ensure the safety of import channels is as important as the promotion of safety at the source. Second, the approval of the inspection government agency was also considered important by more than half (56%) relying on government inspections, so that any promotion of national certificates of inspection and approval can help increase trust in a brand. Finally, as recommendations from friends (34%) and online reviews (26%) were also significant considerations for consumers to make decisions about food safety has never been more crucial to have a strong online presence and build a social community of fans and followers.

Link to the lifestyle, traditions and family

70% say that cooking and eating out are extremely important for social life, therefore, communication of how a brand can help reunite friends and family as part of a social campaign and lifestyle oriented can be very shocking. Moreover, family traditions remain a driving force for consumers when they take decisions about what and where to eat. Almost three quarters (74%) of all respondents agree that approval by traditional recipes is very extremely important. Therefore links to traditional Chinese recipes and foods can help increase behaviors and buying interest.

mercredi 14 septembre 2016

Cosmetics Marketing tips in China

Each sector has its specificities: sales vary for each sector to achieve or online. Actually a consumer to go to a website for mobile does not have the same needs as a person who would go to a web site beauty products.

Today we show 10 ways to improve sales in the field of beauty products for electronic commerce.

SEO, Search Engine Marketing

Good SEO is essential golf Atlanta divorce attorneys. In fact, when a search is executed in the search engines, you will find many results, and usually one individual pieces of the first web page and the following webpage times. SEO allows someone to rank higher in the search and come in the first few pages. In addition it can mean 2?% To 90% of their website traffic.

Online advertising in China 

According to this article, advertising  or search engine marketing techniques are ways to better classification itself too. But this time the right to disburse the mass as well as your website appears in the sponsored links. In cases like this particular keyword it is obtained, so when an individual does in fact an explore these keywords, you pay when you click the hyperlink. But SEM can be quite expensive, and is aimed at improving the image of the company's ongoing because the return on investment is often quite low.
make noise makeup industry is a field full of innovation. Indeed, his competition is tough, and many products are all correct time. You then need to mark the mind of the consumer, which is why creating buzz is very effective.

What companies make Chinese language:

The goal of creating hype is to draw the consumer's brain in a lifelong perspective, to be able to let the brand affiliated with anything other than the number 100 are sold. Creating buzz permission to touch a large part of the population on the other. Remember that there are in China nearly 600 million Internet users.


Social media marketing became necessary for brands in China. In fact, many web sites and forum now take the media as the main source of information of the original media in place. Consumers choose to rely on other Internet users who give their opinions on products. Exchanges among Internet are incredibly fast and very important, especially in the field of cosmetic makeup products.

more information
Contests permit you to obtain clients and improve the commitment of current customers. It’s in addition a sensible way to incite customers to offer information about their taking habits.
This tool gives you to get traffic to your internet site. Contests enable you to get easily email also, also to create a person data basic then. But you need to know that Chinese people don’t possess the same use of emails, plus they usually prefer instant messaging.
Chinese give consideration a lot of the website’s e-reputation. Actually customer service is vital for them, and shows how serious a ongoing company is. A good customer support can influence customers and incite these to buy from a brandname. In the cosmetic makeup products field clients have to be reassured especially regarding the components and the result of something.
Online deals are a sensible way to encourage Chinese language customers to make purchase. Actually they look once and for all discounts, and they prefer to start to see the difference between an in-store price and a web based price. Inside the cosmetics field there are a few rules to check out: the deals need to be obvious and clear, and there has to be an entire great deal of information justifying the campaign to be able to reassure the buyer.

vendredi 9 septembre 2016

Advertising in China is going Digital

Advertising in China is going Digital

“China is a business visionaries’ fantasy, with new companies opening hourly” says GMA fellow benefactor Olivier Verot. “Be that as it may, they are collapsing at a comparable rate. Not understanding the business sector, becoming too gradually, becoming too rapidly. They are coming up short for different reasons” he proceeded.
For an organization that has practical experience in computerized promoting and publicizing, GMA’s development has been relentless in the course of recent years and the office now utilizes 37 full-time staff, extending work area space in the Jing’an office to limit.

China has long been a big producer and exporter of electronic goods and it has become highly tech savvy in its approach for using Internet to market its goods. Chinese customers have become internet oriented for their shopping needs and 40% of their shopping is done online. They go by the best brand name in the market and they do extensive research to know how well the product works from customer reviews and opinions. The Chinese market is full of pirated goods and unless the customer exercises due diligence he or she will be taken for a ride.

Thomas L. Friedman in his book, “The World Is Flat” has advocated the idea that globalization has literally made the world a flat field for everyone to play. This has in a large sense been true as one can find that an Australian company holding its back office operations in India, a British company has its social media marketing team in South Africa, an American multinational has its manufacturing unit in China, an Indian company has its design department in Germany and so and so. All these have essentially made the world flat with anyone able to work for anyone from anywhere. This has in part been enabled by the information technology revolution that has taken place in the 21st century. This scenario is largely true in anywhere on the planet except for China. 

jeudi 4 août 2016

Chinese Luxury Customers are changing!

Chinese Luxury Customers are changing!

source in french 

 As for luxury brands, China from among the largest global consumer of luxury goods. Yet Chinese do not make their purchase at the national level. Indeed, they tend to buy luxury brands during their trip abroad especially in Europe and the United States. If the Chinese choose to buy their luxury goods during their trip abroad, it is mainly for the sake of obtaining a counterfeit product. Indeed, this is evidence that Chinese soil is an Eldorado for counterfeit products. In China, it becomes very difficult to differentiate between branded products and those contrefais. By buying in China, the quality of purchased goods is always questioned. However, abroad, the situation is different. The contrefais brands do not have too much space on the market. Thus, by purchasing them during their stay abroad, the Chinese are certain to consume quality products. Currently, Japan, Australia, the United States and France have become the international supermarkets Chinese. The founder of this center in Beijing says that training in China is poor in terms of luxury brands, and customers often know more than sellers, which push consumers to buy in Europe or Hong Kong.

BAD customer service 

The answers provided by the luxury boutiques of sellers in China also pushing consumers to buy their branded products abroad. Indeed, sellers are unable to provide sufficient details about the products they offer in store. For consumers, this is-say ignorance can hide the nature of the brands sold in the market. Furthermore, with the improvement of the economic situation in China, we note the increase in the middle class. Access to the international market opens therefore a wider public. Therefore, China's population is more aware of the Western world and especially branded products.

Thus, to overcome this problem with the Chinese customer services, domestic companies are trying to introduce their employees to brands they sell in order to give satisfaction to customers. To improve their sales, they must also ensure the authenticity of the products they sell not to push the Chinese to go abroad to buy the same products available in China.

The establishment of duty free shops outside airports

The advantage of the duty free shops is that they offer branded products but at affordable price. With their frequent moves, the Chinese are fond realize their purchases from these duty-free shops. Major brands have understood this trend of the Chinese. That is why they want to open duty-free shops outside airports. The DFS group is the first to launch by opening a shop duty free in Hong Kong. The importance of online reputation of brands

The success of a business lies mainly in the brand's reputation. China, facing the presence of counterfeit products that meet the market, brands must make a SEO campaign to improve their image online. Indeed, the Chinese check online reputation of brands before buying. According to the founder of the Marketing Agency "With an SEO campaign six months, the brand can enhance its visibility to users especially if they choose the right keywords, Chinese consumers are the most digitized in the world, with more internet on past 25 hours. "

mercredi 20 juillet 2016

Wechat is spying you !

Wechat is spying you ! you do not trust me ?

Look at this video

Wechat process.

1) WeChat is a Chinese company with servers based in China. 
2) tencent does not use HTTPS, hence communications are not encrypted. 
3) weixin has access to all contacts on phone (even of those who are not on WeChat)
4) WeChat can access the data on phone (including your photos)
5) WeChat knows your location 
6) WeChat can see all text messages, videos and photos and listen to the voice messages.

further reading : 

  1. Facebook 
  2. Ecommerce blog
  3. twitter 
  5. Technihub
  6. INS Consulting

samedi 16 juillet 2016

Understand the Mothers' market in China

Really interesting video realized by   

Zhang Shasha stares out the window at a rare, blue, Beijing sky. "Next week I can go out," she says. "I miss outside!"But for now, she has to remain indoors, wrapped in a thick sweater and woolen hat, even though it is a warm spring day. Considered crucial for new mothers and their babies, they are expected to remain indoors for at least one month after giving birth, following a strict and elaborate set of rules like not washing their hair and eating pigs feet soup.

More information :


vendredi 24 juin 2016

The Travel Market in Indonesia influenced by Chinese Outbound tourism

It is important that the tourism industry in Indonesia has increased its contribution to gross domestic product (GDP), as it will result in more foreign exchange gains (since each foreign visitor spends between $ 1,100 and $ 1,200 per average visit, ) while providing employment opportunities to the Indonesian population (based on the latest data from Statistics Indonesia, the country's unemployment rate was 5.81 percent in February 2015).

Indonesia hopes that a significant number of tourist arrivals from China in the coming months until the end of December. Their participation in last week's China International Travel Mart (CITM) 2015 in Kunming, could make them happen such expectations, according to Tourism Minister Arief Yahya Indonesia. He attended the three-day event that opened on 13 November 2015. The CITM is one of the largest trade and consumer travel fairs in Asia. Chinese Tourism Market : +150% since 2014 !

officially the Republic of Indonesia (Indonesian: Republik Indonesia [rɛpublik ɪndonesia]), is a country in Southeast Asia. Situated between the Indian and Pacific Ocean, it is the largest island country, with more than thirteen thousand islands.[8][9] It has an estimated population of over 258 million people and is the world's fourth most populous country as well as the most populous Muslim majority country. The world's most populous island of Java contains more than half of the country's population.
Indonesia's republican form of government includes an elected legislature and president. Indonesia has 34 provinces, of which five have Special Administrative status. Its capital city is Jakarta. The country shares land borders with Papua New GuineaEast Timor, and Malaysia. Other neighbouring countries include Singapore, thePhilippinesAustraliaPalau, and the Indian territory of the Andaman and Nicobar Islands. Indonesia is a founding member of ASEAN and a member of the G-20 major economies. The Indonesian economy is the world's 16th largest by nominal GDP and the 8th largest by GDP at PPP

9% of the employment linked to Tourism 

It is estimated that about nine percent of the total national workforce in Indonesia is employed in the tourism sector. Currently, the Indonesia tourism sector represents about four percent of the total economy. In 2019, the Indonesian government wants to have doubled this figure to 8 percent of GDP (perhaps too ambitious) ambitious target which implies that, in the next four years the number of visitors to turn 20 million. To achieve this objective, the government will focus on improving Indonesia's infrastructure (including ICT infrastructure), accessibility, health and hygiene, as well as improvement of online campaigns (marketing) abroad. The government also revised its policy on visa-free access in 2015 (for details, see below) to attract more foreign tourists.

The table above shows that the number of foreign tourist arrivals in Indonesia has been growing between 2007 and 2015. This performance is supported by a reduction in terrorist incidents in Indonesia. Although small, there is a radical Muslim community who not only believes that Islam should be the only guide in life (and society), but also ready to resort to extreme measures (violence) to reform and root out conditions . A series of attacks against Western terrorists (2002/2005 Bali bombings and shelling in 2009 Ritz-Carlton / Marriott in Jakarta) has obtained the arrival of foreign tourists as a large group of western Indonesia ignored stagnate as a holiday destination in the months after such a violent incident (less than a year the number of tourists recover). 2009 bombing Ritz-Carlton / Marriott explain why the growth of tourist arrivals in 2009 was limited (see table above). After 2009, there were no terrorist attacks targeting Westerners. This success is due to the special anti-terrorist platoon of the country's efforts (Densus 88), which is funded by the US government and is led by the CIA, FBI and the US Secret Service. After 2009, when radical groups started operating in smaller networks (which are more difficult to identify) attacks targeted symbols of the State of Indonesia (like the police) and not symbols of the Western world. This is probably a reaction to the numerous arrests of Densus 88 in recent years.


The Travel Market in Indonesia influenced by Chinese Outbound tourism

 What blocks the development of the tourism industry in Indonesia? In the Competitiveness Report Travel and Tourism World Economic Forum, which "measures the number of factors and policies for sustainable development of travel and tourism, which contributes to the development and competitiveness of a country," Indonesia rose from 70th in 2013 to 50 in 2015, an impressive improvement. This jump was caused by the rapid increase in arrivals of foreign visitors, the national tourism industry priority and investment in Indonesia's infrastructure (eg mobile phone network covers now most of the country, while the air transport infrastructure has been expanded). The report indicates that the competitive advantages of Indonesia are price competitiveness, rich natural resources (biodiversity), and the presence of several heritage sites.

However, the report also said that Indonesia does not place enough emphasis on environmental sustainability (from deforestation and endangered species, while only a fraction of the water used is treated). The report also mentions security issues, particularly the cost of terrorism cases. Another concern is that Indonesia is behind Singapore (11), Malaysia (25) and Thailand (35 °) in the ranking Report Travel and Tourism Competitiveness 2015.

The lack of adequate infrastructure in Indonesia is a persistent problem, not only for its costs sharply higher logistics which makes it less attractive investment climate, but also because it limits the travel of sweetness for tourists. Infrastructure Bali is great and acceptable in Jakarta (except for traffic congestion grave), but outside of Bali and Jakarta most countries the infrastructure is inadequate, especially in the eastern part of Indonesia, where there is a shortage airports, ports, roads and hotels. The lack of inter and intra-island connectivity means that a number of regions in Indonesia that contain a huge tourist potential is not easy.

In addition to infrastructure, education is also an obstacle. While on the island of Bali, as well as in luxury hotels in Jakarta indigenous people working in the tourism sector, they are quite fluent in English (and sometimes other languages ​​that are not in Indonesia ), in the most remote areas native Indonesia have difficulty communicating with tourists. Therefore, focus on the study of English help to overcome this situation. The language barrier has been a part of Singapore to choose Malaysia as their holiday destination rather than Indonesia. Most foreign visitors entering Indonesia are Singapore, followed by Malaysia and Australia.

dimanche 12 juin 2016

Chinese consumer Market is developing fast

Consumer Market in China is developing rapidly that is why companies all around the globe are interested in marketing their products to the Chinese consumer.

But it is not as easy to market the people of china because they are very selective about what they are buying & don’t take time for decision-making about shopping, if they don’t like the product, they will just let it go. Even they are not too much loyal to their brands .so in order to attract Chinese consumer & make them loyal companies have to market these people with very attractive interesting stuff. According to enhanced development, they must be marketed digitally in a very effective manner. 1: First & foremost Digital marketing trend in china is through videos. It is very effective & attractive way of marketing because video actually grabs the attention of people, through colorful pictures, attractive sounds & music; moreover story regarding some product relevant to real life story makes it a real attraction for consumers.

jeudi 2 juin 2016

5 articles you have to read about Chinese Market this week !

5 articles you have to read about Chinese Market this week ! 

Baidu is in Trouble 

China’s top internet search engine Baidu is facing abuse for hosting message boards containing pornography, libelous adverts and content for unlicensed nursing homes. The State Internet Information Office summoned Baidu executives for a grilling yesterday and ordered those to immediately take away the content. In addition, it purchased Internet regulators in Beijing, where Baidu is to be punished for the ongoing company.

The most famous online Chinese celebrities

China has one of the most connected countries in the world with about ten times more Internet users than French population.
The concept of being an online celebrity and earning huge amount of revenue through Internet is widely known in western countries. For example, if we take YouTube there are self-made millionaires such as Michelle Phan, discovery of artists (Justin Bieber) or even comedians (Lilly Singh) or game players. However, for China it is pretty new and this phenomenon is becoming less and less unusual.

China Beauty Expo: Focus on latest beauty trends of the Chinese market

The 21st edition of China Beauty Expo was held on 18-20 May 2016 in Shanghai and gathered both suppliers and brands on about 20,000 m2 in the Shanghai New International Exhibition Center. As far as suppliers are concerned, the show hosted more than 800 exhibitors with an increasing international participation. Regarding brands, the show revealed an increasing diversification of the skincare offering, the rise of the hair care category and, again, a strong interest for natural products.

Indonesia Invest in Tourism with Chinese Travelers

dimanche 8 mai 2016

Agency : best Practices on Chinese Social Media for Brand engagement ?

What are the best Practices on Chinese Social Media for Brand engagement ? 

There are several social media that are very used nowadays by Chinese people in order to share their life and opinion with friends or followers. As people spend many times on it, the traffic is important and it is paramount for organisations to be present on these places. Let’s see now how firms can increase their brand awareness, their sales, and their customer satisfaction thanks to social media.

Guide to Communicate on Chinese social Media

Social Media create links 

First of all as social media link Chinese people together it is a very powerful l tool to increase brand awareness, which indicate to companies about their popularity and brand image. Facebook is the most popular social media of the world and many companies have their own page in order to display some contents to “likers”. The “likes” amount gives an indication on the brand awareness. There is much solution to increase the “likes” numbers, on the first place it is very important to have a good community management by displaying contents that might interest likers and to answer each massages. It is also possible to run some “campaigns” in order to buy new likers, Facebook has a very good targeting tool allowing to target people through their age, gender, job, localisation, interest and many others characteristics. Then it is important to bet a CPC on each segment and optimize it in order to have a bigger bet on segment with a high Click Rate. On others social media such as twitter or Instagram the number of followers give an indication on the brand awareness too. Customers are very likely to contact the company through social Media as it is a very easy and intuitive way to get in touch with someone, a good interaction with customers may also increase the customer satisfaction as they know it is possible to fix issues easily. It is also possible to increase the awareness on brand for free by creating some buzz, indeed if a content such as photo or video is shared by many followers of the firm, this content will appear on followers’ friends newsfeed and so on. A media can become viral and increase the awareness and enhance the perception of a brand for free. The buzz can also be dangerous because some content criticising the firm can also be displayed by some users decreasing the good perception of the brand.

Digital Marketing Positionning ! 

Is your content strategy in China very corporate or is it a bit more casual? What your brand is sharing says as much about you as it does your Chinese audience., what is your Chinese community ?
 Is your voice representative of your brand in China, do you know the Chinese market ? If it is, then is that representative of the Chinese target you are trying to reach? If your tone is not appealing to your Chinese Audience, then it’s time to change it up. Though it’s important that your digital strategy of Chinese engagement be as unique as your branding, it’s also important not to stray from your off libe Marketing strategy .

Social media create quality traffic in China

Then as the traffic is growing on social media, many enterprises want to increase their sales via this acquisition channel. In order to reach customers, it is possible to display some advertisement on users’ newsfeed via acquisition campaign. wechat will display the ads if the click rate is high and also if CPC offered by the firm is high enough to be profitable. Having a good click rate become a very important stake, it is very important to adapt the message to the target in order to be performant. Indeed the most a message will be individualized, the most the user who will see it will be likely to click on the advertisement. It seems evident that the landing page have to respect the message displayed by the ads otherwise the click has no chance to be converted into a purchasing.

Digital Strategy in China

Let your corporate culture be your guide.

There are many mean to increase the click rate on some ads in China, one of them is to AB test two ads very similar with only one changing aspect and see after a consequent number of click which one is more efficient, continuously set up test is a good strategy because there are always some ways of improvement.

ROI on Social Media ? 

Moreover if a company in China display always the same ad it may be very successful at the beginning but users might be bored after a couple of months. Finally a good tracking is mandatory in order to have a good control on the ROI, indeed each campaign must have a specific URL in order to know which campaign bring the most of purchasing. This allows increasing the bet on CPC in order to display more an advertisement that brings purchase and to cut useless campaign. It is also a good thing to calculate the cost per lead in order to know how much one purchase cost. A relevant CPL must be targeted for each campaign as some buyer are more valuable than others, it also allows marketing officer to make a cross calculation to fix the bid on CPC. Lead can be different things according to companies’ objectives, it can be purchase, download (for apps), or registration (private sales).
Social Media are a very important tool for companies and the best behaviour is to be creative, analytic, vigilant and flexible.
Be Active on Social Media it is vital in China ! Check general feeds in your industry; for instance, at in Marketing agency , we monitor “social media marketing” to pick up a variety of posts that don’t mention our brand but are still valuable. This strategy reveals new conversations on wechat or weibo you may wish to take part in and enables you to establish new relationships in China. It’s also a great way to catch any issues (probleme VS online reputation ) before they become a potential prospects, this is China.

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