jeudi 23 avril 2015

Digital China TV news

After frequent "air strikes" emerging Internet companies, traditional television giants have gradually gained their soil and divide the online and offline brands in an attempt to open the second battle and regain the initiative in the market smart online TV.

TV giants in China separate online and offline brands

On April 1, the online brand aistrike the TV manufacturer Skyworth announced independent operation, assuming that "pioneer" in the operating Skyworth Internet TV. The smart TV product in its early stages after independence of "Coocaa" exclusive offer from the interface of the experience for the three types of people, including children, seniors and youth by an intelligent display, meet content requirements and habits in the use of different groups. It breaks oriented young mentality Internet TVs on the market and incorporates the requirements of the two groups of children and seniors. According to the president of Wang Zhiguo , the essence of the competition is still product innovation. TV Internet requires not only breakthrough, but also recognition of the experience of the user. Lately, "KKTV" online brand Konka established independent functioning well, the aim was to create another Konka. The strategy of "KKTV" is to promote earlier "sale on television" in cooperation with Internet companies to "make television" cooperation. According to the concerned officer of the Company, the brand will collect data from the user demand, in reverse customize configurations, functions, modules and combination of applications, integrate services applications for film and television, games, music, shopping, education and life on Ali platform via Taobao, a platform to meet major users individualized applications for younger users.

Dismantling online brands the above companies indicates that the television industry has given preliminary achievements in the "water test" the market smart.

Faced test online competition

In 2013, LeTV, and other Internet companies marched in the market of smart TV in succession. In 2014, the super TVs LeTV sales volume has reached 1.5 million, the fulfillment of its annual sales target one month in advance. In order to capture the big screen in the living room, Internet companies frequently broke the back of the smart TV market price and won the support of the many fans of the cost of expensive equipment, method-pipe, charged content, etc.

"Meet impact, Konka, Skyworth, Changhong, TCL and other TV magnates began to create different online internet TV brands traditional masters brands targeting new application and purpose profile Internet consumer group to face competition." say this Agency in Shanghai

Currently, online trademark solo in the television industry have been empowered staff, business and finance and competition face test online more directly, starting to "fight against" LeTV, mi .com, etc. Given the changing costs of most concern to market online, just after released a 40-inch television in the price of RMB1,999, "Coocaa" price of its new 43-inch TV product is RMB 1999, making her popular strategy the high cost of more aggressive performance. In terms of marketing, "KKTV", "Coocaa" and so on have adopted online sales resources on, JD.COM etc., subscription sales, limited sale, etc., which greatly reduces cost channels and standing in the same starting line with Internet television businesses. Regarding production, and  KKTV were relying on the superiority of the television production of the parent company over to LeTV and adopting OEM production mode.

Robust processing and disposal of the market

According to the analysis of the expert, fierce online battle of sub-brands in the television industry is following the consideration of multiple factors such as short-term, long-term scale and benefit, reflecting the ideology Strategic television giants in the search for stability improvement.

Digital plan 

On the one hand, it aims to rapidly increase the quantity and expand the scale. Last year, the global television market in China has experienced negative growth. A total of 44.61 million televisions were sold, down 6.6 percent on a year to year basis. This year, global sales of television should be pessimistic. Compared to a slowdown in the offline market, sales of televisions on the market were in line rise.

550,000 TV sold

In 2014, the volume of online sales reached 7.87 million, representing 18 percent of all channels. Therefore, if the intention of strengthening market share and even transform the market model, national television undertakings excessive competition are required to power the online sales, which is considered the key tactics. For example, "this Brand" sold 550,000 TVs last year while its volume of online sales in the first two months of this year has reached 200,000 sets with its annual sales target set at 1.5 million euros for this year.

Chinese Greatest Business opportunities

On the other hand, it aims to advance the transformation and the struggle for greater business opportunity. According stroke estimate, the annual value of Smart TV equipment sales is approximately RMB150 billion yuan and the annual value of content and application of smart TV is about RMB 300 billion yuan. Under Internet economy, the pace of the television industry wins by hardware gradually not work and some new incomers make great efforts to sell the television equipment regardless of the cost to establish public praise and occupy the users. Possessing operational users, it is in possession of strategic assets. For example, great TV LeTV generated a strong correlation with users in a sustained manner by offering value-added services for users worthy instead of winning by the hardware, which is in possession of several cost-effective models of content, service, advertising and application. However, the transition from a television company at the new business model tradition is unable to perform an action. This is a positive and reliable choice for driving it from a sub-brand and create a repeatable experience.

Digital Agency in China Shanghai
Toute l'équipe de Gentlemen vous souhaite une bonne année 2015 ! Si vous souhaitez une belle petite vidéo , n'hésitez pas à nous droper un petit mail. ;-) ou la partager .
Posted by Marketing Chine on dimanche 4 janvier 2015

samedi 18 avril 2015

5 Top Social Media Sites Used by Chinese

China has undergone drastic changes in its spending habits these past 10 years. The main factors contributing to the change in Chinese consumerism is the rise of disposable income, social pressure and everything going digital. It used to be that men held the wallets and gave their credit card to their wife/girlfriend/mistress(es).
Now, things have changed, girls and young women do it themselves, and they already have deep-rooted habits.

Girls go online, and they hold the wallet now!

5 Top Social Media Sites Used by Chinese Girls
As a Fashion or a cosmetic brand, you need to be aware of the young ladies behavior to use the right place to send the right message. Two words here: social networks. This is especially true for the 18 to 30-year-olds that truly love shopping online. Wide offers, lower prices, tons and tons of advice on how to best use the products they use and wear. The Internet is THE way for them. It has been shown that they have become the biggest spenders in relationship to their wages . Lastly, Chinese women see e-commerce as a fun part of their lifestyle. Now, where do they go to get information before actually buying fashion or cosmetics?

Digital Agency in China Shanghai
Toute l'équipe de Gentlemen vous souhaite une bonne année 2015 ! Si vous souhaitez une belle petite vidéo , n'hésitez pas à nous droper un petit mail. ;-) ou la partager .
Posted by Marketing Chine on dimanche 4 janvier 2015

lundi 6 avril 2015

Made in China is out of trend

Made in China is out of trend

In recent years, people have often speak foreign cosmetics that have completely taken over the market. Now this is no longer true. Chinese beauty brands are on the rise and they certainly have their say on the future of the Chinese market for beauty products.

Made in China is out of trend, Made in China soon in China

For Chinese brands to really take over the market, they would need to change the made in China cliché actually for China, as Chinese fashion brands would like to achieve. At a time when the quality is better than quantity, where wages in China are rising, from qualitative to local Chinese beauty brands is definitely the way here. source :

Herborist The brand is positioned as having a strong relationship with traditional Chinese medicine and nature.

Herborist is a Chinese cosmetics brand whose message is all about mixing Chinese product of traditional medicine and beauty. It is a small market that has many potential these days. Why is that? This is simply because many Chinese prefer everything related to nature to satisfy their desire for nature and healthy.

Beauty market in China

With 40 years of experience in the market, the brand can boast significant experience in the beauty market. Moreover, they do not stop there, opening SPA complete the range of services they wish to offer to their customers in China After these, we will move to a genus hottest beauty products: Grids.
The past two years, the mask of the market has increased steadily from 30% showing how Chinese users like them. Yes, I am not writing a Chinese female customers because men can also be used. I was doing. The masks are very relaxing effect and, once past the strangeness of the concept for a man, it becomes a very pleasant experience. Facemasks only that you think for men? The biggest celebrities use them, some as often Fan Bing Bing who said use twice a day to keep her white skin. Examples of skin masks

Facemasks sold by a cosmetics brand in Guangzhou !

Mask sold in China, another Chinese brand. Bleaching effects perfectly match the desires of Chinese women: keep their pale skin to fit the model of the white, large Chinese woman eyes. Furthermore these masks help women who operate in a highly pressurized environment to relax after work. The mask market is one of beauty products with the greatest potential in terms of market developments. Indeed, there is another factor that contributes to the smog present in China, very bad for the skin, masks allow users to clean their skin before going to bed source

The material safety responsibility pour Cosmetic Products imported is specified FIRST, and the local agent Must Take Responsibility, which is similar to the concept of "responsible person", "Kong said. "The Security Assessor is specified in Article 20 and Can Be Either house of the Personnel D'Or levels of the UN.
Charges Pre-Market Will Be replaced by aftermarket Compliance, Such As monitoring the adverse effect, traceability of products, Labeling and redesign pour the Chinese market. " The current pre-pay market in application of cosmetic serums ordinary deleted rise to notification of the typical éffectuée responsible officer in the interim level, this meant Who Let serums Treaty as made-in- ordinary China cosmetics A particular area of note to brands outside of China is the added regulatory requirements on imported cosmetics.