dimanche 2 octobre 2016

Food in China, understand the basic of this Market

How can a brand effectively cut through the competition and succeed in the China market F & B? From the scandals of national milk 2008 and the trough scams oil 2010, a mysterious floating pigs last year in Shanghai, saying it has been a challenge for some years the market for food and beverages in China is an understatement . issues of food security aside, there are also complexities of marketing in China. Because of the long history of Chinese food is intertwined with regional flavors and very different cultures, it can be a difficult task for brands to reach a wide appeal of their products with such different geographical preferences. An expert of the Market conducted a series of research studies consumer food thoroughly to extract conclusive data and reveal the top positive triggers that respond to consumers in China. The forward trend report 2014 Food is based on interviews with more than twenty experts recognized throughout the country food and a survey of Chinese consumers more than 750 adults.

Here are 5 tips  to help you to market your brand  in China:

Natural products

Promote natural options The importance of living a healthier life will have a greater influence on decision-making purchase of food and beverages this year. 41% of Chinese consumers say they are paying more attention to additives to make a choice club, ranking it as their number one concern ahead of fat (30%) and salt (13% ). Consequently, the research reflects this sentiment with consumers indicating that seasonal products (65%) and local products (55%) are important motivators in buying groceries. Over 55% of consumers surveyed said they buy organic food often or always do. This is especially pronounced for products aimed at mothers, where more than 62% say they inspected the labels of additives and ingredients before buying. The bottom line here is that if the product contains beneficial organic or other natural ingredients it is best not only to promote this in the usual channels of communication, but also on the front labels and back of the product.

Do not forget ecommerce

Like shopping e-commerce continues to gain popularity among consumers in China, marks that might have previously relied solely on traditional retail channels should consider strategies to promote and sell their products online. The most often purchased online are non-perishable products, such as cookies and chips, with four out of five buyers (80%) say online buy snacks. However, the market size for perishables almost half (47%) choosing to buy dairy products line and no slouch. For foreign products, there are several specialized websites oriented food import and tootoo.cn and yiguo.com that can be used to reach audiences special niche. Therefore, selling products on e-commerce web can be a great strategy to not only increase the amplitude of availability but also to provide further brand credibility and drive more online retail. The star power of celebrities and opinion leaders (KOL)

Trust is the key in F&B

Although not all brands in China will be able to recruit a celebrity A-List to become its ambassador, the importance of defense factor of influence among the top positions high in building a marketing strategy. The popularity of the defenders remains extremely strong among Chinese consumers with nearly three out of four respondents (73%) say they are more likely to buy a product or visit a restaurant endorsed by a celebrity spokesman or other advocate, such as KOL . More than half (56%) of respondents say that these endorsements influence to buy food or visit the restaurants two to three times or more per month. Strengthen food safety claims through alternative methods. When you start to have a brand that consumer doubt about it, you are almost dead. For example this online Supermarket in this forum

Food security

check these videos it is uggly
As food security issues remain at the top of the minds of Chinese consumers, buyers are looking for multiple sources of information for their purchasing decisions. For foreign food manufacturers, the good news is that the origination is at the top of the list with 84% saying that the origin is extremely important in the choice of foodstuffs. However, discussions on social media reveal that there are some suspicions about the authenticity. Therefore ensure the safety of import channels is as important as the promotion of safety at the source. Second, the approval of the inspection government agency was also considered important by more than half (56%) relying on government inspections, so that any promotion of national certificates of inspection and approval can help increase trust in a brand. Finally, as recommendations from friends (34%) and online reviews (26%) were also significant considerations for consumers to make decisions about food safety has never been more crucial to have a strong online presence and build a social community of fans and followers.

Link to the lifestyle, traditions and family

70% say that cooking and eating out are extremely important for social life, therefore, communication of how a brand can help reunite friends and family as part of a social campaign and lifestyle oriented can be very shocking. Moreover, family traditions remain a driving force for consumers when they take decisions about what and where to eat. Almost three quarters (74%) of all respondents agree that approval by traditional recipes is very extremely important. Therefore links to traditional Chinese recipes and foods can help increase behaviors and buying interest.

mercredi 14 septembre 2016

Cosmetics Marketing tips in China

Each sector has its specificities: sales vary for each sector to achieve or online. Actually a consumer to go to a website for mobile does not have the same needs as a person who would go to a web site beauty products.

Today we show 10 ways to improve sales in the field of beauty products for electronic commerce.

SEO, Search Engine Marketing

Good SEO is essential golf Atlanta divorce attorneys. In fact, when a search is executed in the search engines, you will find many results, and usually one individual pieces of the first web page and the following webpage times. SEO allows someone to rank higher in the search and come in the first few pages. In addition it can mean 2?% To 90% of their website traffic.

Online advertising in China 

According to this article, advertising  or search engine marketing techniques are ways to better classification itself too. But this time the right to disburse the mass as well as your website appears in the sponsored links. In cases like this particular keyword it is obtained, so when an individual does in fact an explore these keywords, you pay when you click the hyperlink. But SEM can be quite expensive, and is aimed at improving the image of the company's ongoing because the return on investment is often quite low.
make noise makeup industry is a field full of innovation. Indeed, his competition is tough, and many products are all correct time. You then need to mark the mind of the consumer, which is why creating buzz is very effective.

What companies make Chinese language:

The goal of creating hype is to draw the consumer's brain in a lifelong perspective, to be able to let the brand affiliated with anything other than the number 100 are sold. Creating buzz permission to touch a large part of the population on the other. Remember that there are in China nearly 600 million Internet users.


Social media marketing became necessary for brands in China. In fact, many web sites and forum now take the media as the main source of information of the original media in place. Consumers choose to rely on other Internet users who give their opinions on products. Exchanges among Internet are incredibly fast and very important, especially in the field of cosmetic makeup products.

more information http://www.rfmbusiness.net/general/tips-to-boost-your-cosmetics-business-in-asia.html
Contests permit you to obtain clients and improve the commitment of current customers. It’s in addition a sensible way to incite customers to offer information about their taking habits.
This tool gives you to get traffic to your internet site. Contests enable you to get easily email also, also to create a person data basic then. But you need to know that Chinese people don’t possess the same use of emails, plus they usually prefer instant messaging.
Chinese give consideration a lot of the website’s e-reputation. Actually customer service is vital for them, and shows how serious a ongoing company is. A good customer support can influence customers and incite these to buy from a brandname. In the cosmetic makeup products field clients have to be reassured especially regarding the components and the result of something.
Online deals are a sensible way to encourage Chinese language customers to make purchase. Actually they look once and for all discounts, and they prefer to start to see the difference between an in-store price and a web based price. Inside the cosmetics field there are a few rules to check out: the deals need to be obvious and clear, and there has to be an entire great deal of information justifying the campaign to be able to reassure the buyer.

vendredi 9 septembre 2016

Advertising in China is going Digital

Advertising in China is going Digital

“China is a business visionaries’ fantasy, with new companies opening hourly” says GMA fellow benefactor Olivier Verot. “Be that as it may, they are collapsing at a comparable rate. Not understanding the business sector, becoming too gradually, becoming too rapidly. They are coming up short for different reasons” he proceeded.
For an organization that has practical experience in computerized promoting and publicizing, GMA’s development has been relentless in the course of recent years and the office now utilizes 37 full-time staff, extending work area space in the Jing’an office to limit.
source http://adpointpro.biz/2016/09/07/online-advertising-is-booming-in-china/ 

China has long been a big producer and exporter of electronic goods and it has become highly tech savvy in its approach for using Internet to market its goods. Chinese customers have become internet oriented for their shopping needs and 40% of their shopping is done online. They go by the best brand name in the market and they do extensive research to know how well the product works from customer reviews and opinions. The Chinese market is full of pirated goods and unless the customer exercises due diligence he or she will be taken for a ride.

Thomas L. Friedman in his book, “The World Is Flat” has advocated the idea that globalization has literally made the world a flat field for everyone to play. This has in a large sense been true as one can find that an Australian company holding its back office operations in India, a British company has its social media marketing team in South Africa, an American multinational has its manufacturing unit in China, an Indian company has its design department in Germany and so and so. All these have essentially made the world flat with anyone able to work for anyone from anywhere. This has in part been enabled by the information technology revolution that has taken place in the 21st century. This scenario is largely true in anywhere on the planet except for China.


jeudi 4 août 2016

Chinese Luxury Customers are changing!

Chinese Luxury Customers are changing!

source in french 

 As for luxury brands, China from among the largest global consumer of luxury goods. Yet Chinese do not make their purchase at the national level. Indeed, they tend to buy luxury brands during their trip abroad especially in Europe and the United States. If the Chinese choose to buy their luxury goods during their trip abroad, it is mainly for the sake of obtaining a counterfeit product. Indeed, this is evidence that Chinese soil is an Eldorado for counterfeit products. In China, it becomes very difficult to differentiate between branded products and those contrefais. By buying in China, the quality of purchased goods is always questioned. However, abroad, the situation is different. The contrefais brands do not have too much space on the market. Thus, by purchasing them during their stay abroad, the Chinese are certain to consume quality products. Currently, Japan, Australia, the United States and France have become the international supermarkets Chinese. The founder of this center in Beijing says that training in China is poor in terms of luxury brands, and customers often know more than sellers, which push consumers to buy in Europe or Hong Kong.

BAD customer service 

The answers provided by the luxury boutiques of sellers in China also pushing consumers to buy their branded products abroad. Indeed, sellers are unable to provide sufficient details about the products they offer in store. For consumers, this is-say ignorance can hide the nature of the brands sold in the market. Furthermore, with the improvement of the economic situation in China, we note the increase in the middle class. Access to the international market opens therefore a wider public. Therefore, China's population is more aware of the Western world and especially branded products.

Thus, to overcome this problem with the Chinese customer services, domestic companies are trying to introduce their employees to brands they sell in order to give satisfaction to customers. To improve their sales, they must also ensure the authenticity of the products they sell not to push the Chinese to go abroad to buy the same products available in China.

The establishment of duty free shops outside airports

The advantage of the duty free shops is that they offer branded products but at affordable price. With their frequent moves, the Chinese are fond realize their purchases from these duty-free shops. Major brands have understood this trend of the Chinese. That is why they want to open duty-free shops outside airports. The DFS group is the first to launch by opening a shop duty free in Hong Kong. The importance of online reputation of brands

The success of a business lies mainly in the brand's reputation. China, facing the presence of counterfeit products that meet the market, brands must make a SEO campaign to improve their image online. Indeed, the Chinese check online reputation of brands before buying. According to the founder of the Marketing Agency "With an SEO campaign six months, the brand can enhance its visibility to users especially if they choose the right keywords, Chinese consumers are the most digitized in the world, with more internet on past 25 hours. "


mercredi 20 juillet 2016

Wechat is spying you !

Wechat is spying you ! you do not trust me ?

Look at this video

Wechat process.

1) WeChat is a Chinese company with servers based in China. 
2) tencent does not use HTTPS, hence communications are not encrypted. 
3) weixin has access to all contacts on phone (even of those who are not on WeChat)
4) WeChat can access the data on phone (including your photos)
5) WeChat knows your location 
6) WeChat can see all text messages, videos and photos and listen to the voice messages.

further reading : 

  1. Facebook 
  2. Ecommerce blog
  3. twitter 
  4. illinois.edu
  5. Technihub
  6. INS Consulting

samedi 16 juillet 2016

Understand the Mothers' market in China

Really interesting video realized by   

Zhang Shasha stares out the window at a rare, blue, Beijing sky. "Next week I can go out," she says. "I miss outside!"But for now, she has to remain indoors, wrapped in a thick sweater and woolen hat, even though it is a warm spring day. Considered crucial for new mothers and their babies, they are expected to remain indoors for at least one month after giving birth, following a strict and elaborate set of rules like not washing their hair and eating pigs feet soup.

More information :

  1. http://china-market-research.blogspot.com/
  2. http://china-market-research.blogspot.de/2016/06/chinese-consumer-market-is-developing.html
  3. http://china-market-research.blogspot.com/2016/06/5-articles-you-have-to-read-about.html
  4. http://china-market-research.blogspot.com/2016/05/agency-best-practices-on-chinese-social.html
  5. http://china-market-research.blogspot.com/2016/05/tourism-market-in-indonesia-is-booming.html

vendredi 24 juin 2016

The Travel Market in Indonesia influenced by Chinese Outbound tourism

It is important that the tourism industry in Indonesia has increased its contribution to gross domestic product (GDP), as it will result in more foreign exchange gains (since each foreign visitor spends between $ 1,100 and $ 1,200 per average visit, ) while providing employment opportunities to the Indonesian population (based on the latest data from Statistics Indonesia, the country's unemployment rate was 5.81 percent in February 2015).

Indonesia hopes that a significant number of tourist arrivals from China in the coming months until the end of December. Their participation in last week's China International Travel Mart (CITM) 2015 in Kunming, could make them happen such expectations, according to Tourism Minister Arief Yahya Indonesia. He attended the three-day event that opened on 13 November 2015. The CITM is one of the largest trade and consumer travel fairs in Asia. Chinese Tourism Market : +150% since 2014 !

officially the Republic of Indonesia (Indonesian: Republik Indonesia [rɛpublik ɪndonesia]), is a country in Southeast Asia. Situated between the Indian and Pacific Ocean, it is the largest island country, with more than thirteen thousand islands.[8][9] It has an estimated population of over 258 million people and is the world's fourth most populous country as well as the most populous Muslim majority country. The world's most populous island of Java contains more than half of the country's population.
Indonesia's republican form of government includes an elected legislature and president. Indonesia has 34 provinces, of which five have Special Administrative status. Its capital city is Jakarta. The country shares land borders with Papua New GuineaEast Timor, and Malaysia. Other neighbouring countries include Singapore, thePhilippinesAustraliaPalau, and the Indian territory of the Andaman and Nicobar Islands. Indonesia is a founding member of ASEAN and a member of the G-20 major economies. The Indonesian economy is the world's 16th largest by nominal GDP and the 8th largest by GDP at PPP

9% of the employment linked to Tourism 

It is estimated that about nine percent of the total national workforce in Indonesia is employed in the tourism sector. Currently, the Indonesia tourism sector represents about four percent of the total economy. In 2019, the Indonesian government wants to have doubled this figure to 8 percent of GDP (perhaps too ambitious) ambitious target which implies that, in the next four years the number of visitors to turn 20 million. To achieve this objective, the government will focus on improving Indonesia's infrastructure (including ICT infrastructure), accessibility, health and hygiene, as well as improvement of online campaigns (marketing) abroad. The government also revised its policy on visa-free access in 2015 (for details, see below) to attract more foreign tourists.

The table above shows that the number of foreign tourist arrivals in Indonesia has been growing between 2007 and 2015. This performance is supported by a reduction in terrorist incidents in Indonesia. Although small, there is a radical Muslim community who not only believes that Islam should be the only guide in life (and society), but also ready to resort to extreme measures (violence) to reform and root out conditions . A series of attacks against Western terrorists (2002/2005 Bali bombings and shelling in 2009 Ritz-Carlton / Marriott in Jakarta) has obtained the arrival of foreign tourists as a large group of western Indonesia ignored stagnate as a holiday destination in the months after such a violent incident (less than a year the number of tourists recover). 2009 bombing Ritz-Carlton / Marriott explain why the growth of tourist arrivals in 2009 was limited (see table above). After 2009, there were no terrorist attacks targeting Westerners. This success is due to the special anti-terrorist platoon of the country's efforts (Densus 88), which is funded by the US government and is led by the CIA, FBI and the US Secret Service. After 2009, when radical groups started operating in smaller networks (which are more difficult to identify) attacks targeted symbols of the State of Indonesia (like the police) and not symbols of the Western world. This is probably a reaction to the numerous arrests of Densus 88 in recent years.


The Travel Market in Indonesia influenced by Chinese Outbound tourism

 What blocks the development of the tourism industry in Indonesia? In the Competitiveness Report Travel and Tourism World Economic Forum, which "measures the number of factors and policies for sustainable development of travel and tourism, which contributes to the development and competitiveness of a country," Indonesia rose from 70th in 2013 to 50 in 2015, an impressive improvement. This jump was caused by the rapid increase in arrivals of foreign visitors, the national tourism industry priority and investment in Indonesia's infrastructure (eg mobile phone network covers now most of the country, while the air transport infrastructure has been expanded). The report indicates that the competitive advantages of Indonesia are price competitiveness, rich natural resources (biodiversity), and the presence of several heritage sites.

However, the report also said that Indonesia does not place enough emphasis on environmental sustainability (from deforestation and endangered species, while only a fraction of the water used is treated). The report also mentions security issues, particularly the cost of terrorism cases. Another concern is that Indonesia is behind Singapore (11), Malaysia (25) and Thailand (35 °) in the ranking Report Travel and Tourism Competitiveness 2015.


The lack of adequate infrastructure in Indonesia is a persistent problem, not only for its costs sharply higher logistics which makes it less attractive investment climate, but also because it limits the travel of sweetness for tourists. Infrastructure Bali is great and acceptable in Jakarta (except for traffic congestion grave), but outside of Bali and Jakarta most countries the infrastructure is inadequate, especially in the eastern part of Indonesia, where there is a shortage airports, ports, roads and hotels. The lack of inter and intra-island connectivity means that a number of regions in Indonesia that contain a huge tourist potential is not easy.

In addition to infrastructure, education is also an obstacle. While on the island of Bali, as well as in luxury hotels in Jakarta indigenous people working in the tourism sector, they are quite fluent in English (and sometimes other languages ​​that are not in Indonesia ), in the most remote areas native Indonesia have difficulty communicating with tourists. Therefore, focus on the study of English help to overcome this situation. The language barrier has been a part of Singapore to choose Malaysia as their holiday destination rather than Indonesia. Most foreign visitors entering Indonesia are Singapore, followed by Malaysia and Australia.